Our History

The history of Alpe Magna begins in 1953, when Mario Simonetto, after a long butcher’s apprenticeship in numerous shops, opens his first butcher’s shop in Castelnuovo in Trentino. After decades of intense work, the structure expands with the construction of a laboratory to produce typical meats and a new department for the preparation of gastronomic excellences. In a short time, the experience and passion handed down make Simonetto Carni a distinctive quality brand. In 2014 the business was recognized by the region as historical traditional shop as evidence of the company’s great socio-cultural value.

A few years later, with Andrea and Davide, a new great adventure was born: that of Alpe Magna.

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Alpe Magna – High altitude goodness, is the new collection of sauces and ragù from Trentino and the Italian culinary tradition. The idea was born from the desire to enclose all the gastronomic knowledge gathered in more than 65 years of history in comfortable and elegant jars, interpreting the typical Trentino and Italian recipes in a modern way.

Thanks to the experience of the Simonetto family in choosing the best raw materials, Alpe Magna brings to the table every day the Trentino and Italian excellences of taste that have all the flavor of the good things of the past, made as they once were, with the help of most advanced processing techniques.


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